I took part in a focus group with 20/20 Research. To thank me for my time and sharing my thoughts and opinions, I was rewarded with a $100 Visa Gift Card...WOW!!!
20/20 Research conducts focus groups for all sorts of different topics and products. The one I participated in was all about evaporated milk. There were 6 of us sitting around the table with a moderator who kept the conversation going about this product...how often do we buy it, use it, how do we use it, etc. We also had the opportunity to give feedback on various ideas the company is considering for a marketing campaign (they didn't tell me I couldn't mention it so I'll tell you it was Carnation...and some of "their people" were sitting behind a one way window listening to our discussion). It was fun and a rather easy way to make a little extra cash.
20/20 Research has offices in a few cities around the country, including right here in Charlotte. If you are interested in doing something like this occasionally to make a little extra money, please visit their website and sign up to be included in their database (click on "Participate In A Study"). This will then get you on the list for receiving emails when they are looking for participants in focus groups.
Keep in mind that they do market research for a wide variety of things and will look for all sorts of people. Compensation will vary but it is a fun, easy way to put a little something extra in your wallet. I'm looking forward to doing more in the future!
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